Taco Bell is not a restaurant brand that stays quiet. Whether it’s marketing or food, the brand is always at the forefront of consumers’ minds, and the latest news from the company lives up to its expectations.
As NRN executive editor Alicia Kelso reported from the inaugural Live Mas event in Las Vegas, the brand seems to be going in a more tech-focused direction. Kelso compared the presentation-like event to an Apple product launch.
The biggest news to come out of the event, however, was the introduction of a dozen new menu items, as well as some new sauces and seasonings to old favorites.
The five-item chicken menu will be available nationwide starting next month.
Something chief food innovation officer Liz Matthews said is that Cantinas are the chain’s focus.
“Right now, our focus is on Cantina, Cantina, Cantina,” Matthews said. “You have your classic Taco Bell and then you have Cantina. It’s just a different vibe.”
Additionally, the Irvine, Calif.-based chain is partnering with three chefs from across the country to reimagine its iconic Crunchwrap Supreme: Jennifer Hwa Dobbertin, Reuben Asaram, and Lawrence Smith. The new item will be available at select locations later this year.
And once again, the Yum Brands subsidiary is asking its fans to vote on a new item to return to the menu. On the chain’s app, fans will be able to vote between the Mexi Melt and the Caramel Apple Empanada.
Check out the new food items in the gallery.