MIAMI Burger King Corp. and licensee Mobliss Inc., a mobile-content developer, have released BK CITY, a new multilevel game designed for casual mobile-game players. The game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.Players compete for a place in the King’s entourage by progressing through a series of challenges in each of three virtual worlds. In “Flip My Bun,” players test ...
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Contact: Desiree Torres Desiree.Torres@penton.com