Pizza Patrón’s next limited-time offer, “La Chingona,” starts Monday, but news of its controversial name already has led some franchisees to opt against selling it, and some Spanish-language broadcasters will not run ads for the product. The Dallas-based brand has managed through a public relations storm before, as it did with its “Pizza por Pesos” promotion in 2007 and its “Pizza por Favor” offer in 2012. Yet Pizza Patrón is hardly ...
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Contact: Desiree Torres Desiree.Torres@penton.com