Legal Sea Foods' "Save the Crab"
(Continued from page 3) Campaign ran: September 2011 Why the fuss: Legal Sea Foods garnered attention a few years ago for a campaign of 15-second TV commercials that resembled a public-service announcement to preserve species of fish and crustaceans like the crab, salmon or trout. But the Boston-based chain’s ulterior motives were revealed when, for example, it asked viewers to save the crab “so we can chop it up into tasty little crab cakes.” Environmentalists at ...
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Contact: Desiree Torres Desiree.Torres@penton.com