Joe's Crab Shack's "Top Off"
(Continued from page 4) Campaign ran: February 2009 Why the fuss: Casual-dining chain Joe’s Crab Shack found itself in hot water briefly with commercials for its Beantown Bake Steampot entrée. The double entendre in the commercial occurs when two male companions tell their female friend to “take her top off,” meaning the lid to her Steampot dish, not her blouse. The commercial debuted one month after another controversial spot for Joe’s Crab Shack, also ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?