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Campaign ran: February 2009

Why the fuss: Casual-dining chain Joe’s Crab Shack found itself in hot water briefly with commercials for its Beantown Bake Steampot entrée. The double entendre in the commercial occurs when two male companions tell their female friend to “take her top off,” meaning the lid to her Steampot dish, not her blouse. The commercial debuted one month after another controversial spot for Joe’s Crab Shack, also created by former agency Slingshot Advertising, which bleeped out parents and children swearing at the table.

Contact Mark Brandau at mark.brandau@penton.com.
Follow him on Twitter: @Mark_from_NRN