Bojangles' Famous Chicken 'n Biscuits
Continued from page 1 Bojangles’, whose more than 500 restaurants are located mostly in the Southeast, is leveraging the sponsorship of its NASCAR race with a Bojangles’ Southern 500 Sweepstakes. The campaign will give away a Chevrolet Camaro and four VIP trips to the race as prizes, plus the chance at a $1 million prize for correctly guessing the results of the race. The chain does not advertise nationally, Poindexter said, yet announcers and media members covering the ...
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