Continued from page 4 Some sports partnerships result in a business partnership between brands and athletes, like Papa John’s Pizza’s and Denver Broncos quarterback Peyton Manning. This past season, Manning not only continued to be a pitchman for Papa John’s, but also acquired last October the franchise rights for 21 locations in the Denver area. The Louisville, Ky.-based restaurant chain also involved Manning in its Papa Rewards loyalty program by executing ...

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