Advertising on Super Bowl Sunday supposedly is a job best left to the professionals. Yet Pizza Hut drove a single-day sales record Feb. 3 with a commercial compiled from dozens of user-generated video clips. The nation’s largest pizza chain joins McDonald’s and other restaurant brands that have cast a wider net beyond their marketing departments and agency partners for ideas in their broadcast and digital campaigns. Officials said such a democratization of content makes ...
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Contact: Desiree Torres Desiree.Torres@penton.com