Conventional wisdom holds that trying to be everything to everybody is a losing proposition for foodservice brands. But in restaurant marketing these days, an increasing number of chains are finding value in being everywhere. Over the past several years a number of chains have shifted their marketing policies away from the dividing of funds between nationwide and local-store advertising to focusing on an all-national program. This strategy often has been tied to a menu introduction a ...
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Contact: Desiree Torres Desiree.Torres@penton.com