Coffee Bean's campaign includes billboards in Southern California.
The Coffee Bean & Tea Leaf has launched what it calls the most comprehensive advertising campaign in its 51-year history. The “Keep Cool and Summer On” campaign targets Millennials and encourages them to drink iced coffee and the chain’s signature Ice Blended drinks. It includes outdoor, radio, video, online banner ads and social media placements. Wongdoody, Coffee Bean’s recently appointed ad agency, developed the campaign, which centers on the ...
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Contact: Desiree Torres Desiree.Torres@penton.com