Recent changes to the way social-media platform Klout calculates its score to measure online influence have benefited brands that stay committed to the social profiles they build and that integrate all ways they communicate with customers online. That was good news for Arby’s, which says it holistically approaches its Facebook, Twitter and Foursquare profiles, linking content, comments and check-ins to one another. In the 2011 fourth quarter rankings of the Restaurant Social Media ...
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Contact: Desiree Torres Desiree.Torres@penton.com