In 2007 McDonald’s had 85 items on its menu. Today, it has 145. That represents an increase of 70.6 percent. Taco Bell plans to double its annual domestic sales by 2021. And how is the brand planning to do that? According to analysts who attended an investor meeting, the majority of the increase will come from “more menu items and more dayparts.” In addition to line extensions on Taco Bell’s main menu, a new breakfast lineup will roll out systemwide by 2014, ...

Subscribe to a Premium Account

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 or Erica Namtalov (212) 204-4361 


Already registered? here.