(Continued from page 1) IHOP: “We were surprised to see IHOP on the year-end list,” Symonds said, “but we can clearly see that they got there by using customer testimonials [in their commercials].” He noted that IHOP’s success in Ace Metrix’s study coincided with positive same-store sales, which rose 1.7 percent for the brand through the first nine months of fiscal 2013. “In a category that has struggled in sales and in its perception in the stock ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.