Darden's brands lead casual dining
(Continued from page 1) IHOP: “We were surprised to see IHOP on the year-end list,” Symonds said, “but we can clearly see that they got there by using customer testimonials [in their commercials].” He noted that IHOP’s success in Ace Metrix’s study coincided with positive same-store sales, which rose 1.7 percent for the brand through the first nine months of fiscal 2013. “In a category that has struggled in sales and in its perception in the stock ...
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