Treat chains stand out in QSR
(Continued from page 2) Baskin-Robbins: The ice cream chain owned by Canton, Mass.-based Dunkin’ Brands scored consistently well with new commercials in 2013, Symonds said. “They rolled out a campaign that was highly visual,” he said. “It was visually arresting and full of imagery around the ice cream, usually with holiday promotions like Mother’s Day or Father’s Day.” Baskin-Robbins had the highest component measure for attention of any brand in ...
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