Pizza brands also make an impact
(Continued from page 3) Domino’s Pizza: Symonds said Domino’s Pizza’s strategy was more interesting for the variability of messages it took in 2013, from quality-focused ads with chief executive Patrick Doyle to more straightforward spots for a $5.99 deal, or more counterintuitive ads later in the year. “Domino’s did well with the variety of different approaches, which is more unique in QSR,” Symonds said. “They’re also telling people they ...
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