A number of years ago, we did some research for a bank client of ours. One of the questions we asked bank customers was, “What was the No. 1 reason for choosing the bank you are currently doing business with?” The No. 1 reason: location. If consumers pick banks to handle their financial assets based primarily on where they are located, what does that say about their reasons for choosing a restaurant to handle a meal? McDonald’s: No. 1, No. 97 That helps to explain ...
Subscribe To Digital Access
Why Subscribe To NRN Digital Access?
Digital Access gives you unlimited online access to our most premium news and analysis. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!