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The Super Bowl matchup has proved favorable to Papa John’s, which, in addition to being the sponsor of the NFL since 2010, also is the official pizza sponsor for the Seahawks and the Broncos, the latter of which features Papa John’s spokesman and franchisee Peyton Manning at quarterback.

“2014 marks the first time that two Papa John’s-sponsored teams are playing against each other in the Super Bowl,” chief marketing officer Bob Kraut said in a statement. “With pizza as a go-to food for Super Bowl parties throughout the country, this is a great time to celebrate with Papa John’s pizza and unveil new menu offerings with unique deals for football fans.”

The chain of more than 3,200 North American locations debuted its “Most Valuable Pizza” promotion Tuesday, in which fans can log on to PapaJohnsMVP.com to vote for either pepperoni or cheese as the “most valuable” pizza flavor, as well as vote between the Chipotle Chicken and Bacon pizza and the new Double Cheeseburger pizza in the “One to Watch” category.

The first 1,000 fans to have voted each day this week received a promo code redeemable for a free two-liter bottle of Pepsi with the purchase of a $10 order.

Papa John’s is also offering free slices of the Double Cheeseburger pizza through Saturday in New York’s Times Square, which has been renamed Super Bowl Boulevard and features events and branding from the NFL and several advertisers.

Separately, the chain will give away a free pizza to any fan placing an order of at least $15 through Super Bowl Sunday. Customers will receive a code for a large pizza with up to three toppings on their next order, beginning Feb. 3.

Papa John’s commercial to promote the giveaway features Manning with founder and chief executive John Schnatter, as well as another NFL legend, San Francisco 49ers quarterback Joe Montana.