What is in this article?:
Papa John’s, Pizza Hut and Domino’s Pizza are taking advantage of a big audience for the big game with major promotions launched this week.
Pizza Hut: Going for greatness
While Pizza Hut is not an official NFL sponsor, the brand will still partner with NFL quarterback Cam Newton of the Carolina Panthers to cast a real fan in its new “Go For Greatness” marketing campaign, which promotes its re-launched Hand-Tossed Pizza.
This week, Pizza Hut hosted live auditions for fans to show off some “one-of-a-kind greatness” for a chance to appear in a commercial on Sunday before the Super Bowl kicks off. The auditions were held on Super Bowl Boulevard in New York, where Newton helped judge the talent and pro-football broadcaster Trey Wingo was the emcee.
The fan-centric ad will join several “Go For Greatness” commercials Pizza Hut already has produced and posted to its YouTube page, which feature such feats of greatness as a man leaping out of the ocean using a water jetpack and an elderly woman playing a drum solo.
Plano, Texas-based Pizza Hut, which has more than 7,750 locations in the United States, will offer samples of its new Hand-Tossed Pizza at Super Bowl Boulevard as well. The pizza features a lighter crust brushed with buttery garlic flavor and topped with mozzarella cheese.
“We looked through hundreds of thousands of videos on YouTube to find what going for greatness really means, and truthfully that, and other examples, was the inspiration to create what we think is the best-tasting hand-tossed pizza in the category,” senior director of marketing Jared Drinkwater said in a statement. “Today’s consumers are expecting new and better experiences from their food, and we will push that like never before.”