Marketers said restaurant brands could replicate Pizza Patrón’s successful limited-time offer within the Hispanic demographic by focusing more narrowly on a certain nationality, so long as they know whom their customers are and where they live. Dallas-based Pizza Patrón recently reported that its La Chingona pizza was its most successful limited-time offer ever, making up 4 percent of the brand’s sales mix in the first three weeks of April — double the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.