Marketers said restaurant brands could replicate Pizza Patrón’s successful limited-time offer within the Hispanic demographic by focusing more narrowly on a certain nationality, so long as they know whom their customers are and where they live. Dallas-based Pizza Patrón recently reported that its La Chingona pizza was its most successful limited-time offer ever, making up 4 percent of the brand’s sales mix in the first three weeks of April — double the ...
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Contact: Desiree Torres Desiree.Torres@penton.com