During first-quarter earnings season, conference calls with the three largest hamburger chains in the nation indicated that the segment would continue to be a fierce free-for-all for market share, where traffic from value-conscious consumers would loom large. But while McDonald’s, Burger King and Wendy’s all announced intentions to give more weight to value platforms or discount deals, several competitors outside the big three burger chains worked to define value as premium ...
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Contact: Desiree Torres Desiree.Torres@penton.com