Taco Bell’s announcement in mid-July that it would discontinue kids’ meals hinged on the brand’s desire to better focus its menu and marketing on its target audience: Millennials. Since February 2012, the 6,000-unit Mexican quick-service chain has actively courted the coveted group of consumers born between the late 1970s and early 2000s with its “Live Más” campaign, intended to speak to a lifestyle Millennials aspire to and move the brand away ...
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