We’ll always have Paris. By that, I mean we’ll always have Paris Hilton as the first example of CKE Restaurants’ nearly decade-long campaign of selling burgers to their “young, hungry guys” demographic via TV commercials starring hot celebrities. Since Hilton’s racy spot in 2005, in which she ate a Thickburger while covered in suds and straddling a Bentley she allegedly was washing, the parent company to Carl’s Jr. and Hardee’s has repeated the ...
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Contact: Desiree Torres Desiree.Torres@penton.com