(Continued from page 2) Last year’s Super Bowl was a pivotal moment for social-media marketing, when the Oreo brand caused a viral sensation with its tweet reading, “You can still dunk in the dark,” after the lights in the stadium suddenly went out. The spontaneity of that event and Oreo’s tweet had a lot to do with the attention the strategy of “real-time social media” has received since the last Super Bowl, Ad Age’s Morrison said. While she ...

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