Differentiating in a crowded space
To break through the flood of campaigns from other restaurants, some brands are taking extra steps to differentiate themselves and others are also taking a holistic approach built around integrating public relations, social media, or print and digital marketing. “The challenge for restaurants is, what makes your brand more inherently interesting?” Fromm said. Fazoli’s went with an aggressive one-day offer to “Celebrate the Fork,” offering a free Pick Your ...
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