Subway has launched a new ad campaign for fall that intends to reinforce its reputation as a quick-service provider of healthful meal options. The campaign includes television and online advertising. One of the TV spots, created by agency of record MMB, Boston, satirizes the popular CrossFit fitness phenomenon. In “Crop Fit,” barbells and medicine balls are replaced with 19th century farming equipment and a farmer barking at a 20-something to train harder. “Eat ...
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Contact: Desiree Torres Desiree.Torres@penton.com