Top quick-service ads focus on culinary innovation
VIDEO "Shush" Pizza Hut commercial Continued from page 2 Quick-service No. 1: Pizza Hut Average Ace Score: 598 Quick-service chains succeeded mostly by touting their latest limited-time offerings, and the emphasis tended to be more on the culinary innovation than on the price point, Symonds noted. This was especially true with Pizza Hut, which had the highest average Ace Score outside of casual dining in 2012. “For Pizza Hut and Domino’s, ...
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