Quick service: Baskin-Robbins dominates
(Continued from page 2) The quick-service segment was nearly a clean sweep in the second quarter, as Baskin-Robbins nabbed the top four Ace Scores of 699, 693, 672 and 668 with four 15-second commercials released between mid-April and early May. They centered on the “endless variety” of Baskin-Robbins’ customized beverages, “endless possibilities” for ice cream cake, or “endless spoonfuls of fun” with the chain’s different toppings. A ...
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