Denny’s has introduced new limited-time menu items inspired by the film “The Hobbit: The Desolation of Smaug,” the second installment in “The Hobbit” trilogy. Last year the family-dining chain also promoted special menu items in conjunction with the release of “The Hobbit: An Unexpected Journey.” In this ad, Denny’s touts the Build Your Own Hobbit Slam, a customizable Grand Slam breakfast that includes the new Honey Cake French Toast or ...

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