Pizza Hut is promoting its new Hand-Tossed Pizza with a series of television commercials around the theme of “greatness.”

In a recent ad, the chain touts the rustic crust in comparison to what it deems run-of-the-mill pies by blowing up competitors’ pizza boxes. Pizza Hut concludes the ad with a promotion for a limited-time offer of any Hand-Tossed Pizza with any toppings for $10. Other spots for the same menu item feature the pizza in space and at the White House.