Contrary to what some believe, social media has not eclipsed email as a way to connect with customers – far from it. According to a recent McKinsey report, 91% of all U.S. consumers use email daily and the rate at which emails prompt purchases is estimated to be at least three times that of social media. In fact, Scott Shaw, CEO/Founder, Fishbowl (provider of digital marketing platforms for restaurants), reports that email is more important than ever. “Email continues to be the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.