(Continued from page 1) One consultant said the Flixster-Applebee’s partnership provides benefits to the brand. “Restaurants have been on social apps [and social media such as Facebook, Twitter and Instagram], but this is like the idea of a co-brand,” said Mike Lukianoff, chief executive of New York City-based consultancy Czar Metrics. “I haven’t seen this before.” The idea, Lukianoff added, “makes it easier to plan a dinner and a ...

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