THE COFFEE WARS BREWED ON as quick-service chains sought to expand their menus with high-margin beverages and capture more of the breakfast market. Earlier in the year, McDonald’s said it would roll out its McCafe coffee bars, where baristas offer cappuccinos, mochas and an ice-blended coffee drink called a Frappe. PREMIUM AND HEALTHFUL INGREDIENTS FLOWED.Jack in the Box unveiled a Real Fruit Smoothie line in April, and Red Mango and Pinkberry both extended their tart-yogurt offerings ...
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Contact: Desiree Torres Desiree.Torres@penton.com