ADSDomino’s began the year with two effective and timely TV commercials starring its chief executive, David Brandon. In his screen debut, Brandon burned a cease-and-desist letter from competitor Subway, who formally requested that Domino’s stop referring to a taste test between Subway’s foot-long sandwiches and the pizza chain’s new Oven Baked Subs. In a second TV spot, Brandon took to the streets of Washington, D.C., and Wall Street to protest on behalf of Main Street the government ...
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