Higher checks offset traffic declines, DineEquity says
Revitalization efforts and higher checks boosted fourth-quarter sales at DineEquity’s Applebee’s and IHOP brands, despite declines in guest traffic, the company said Wednesday. In a preview of results for the fourth quarter ended Dec. 31, DineEquity said a 2.1-percent price increase helped build check averages despite falling guest counts at the 2,000-unit Applebee’s Neighborhood Grill & Bar. DineEquity also cited ongoing marketing initiatives and menu enhancements for ...
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Contact: Desiree Torres Desiree.Torres@penton.com