Burger King, currently in transition with new management, creative agency and menu updates, unveiled a new marketing campaign last weekend to introduce the chain’s new California Whopper. The TV spots from the Miami-based chain, which appeared on networks such as ESPN, highlighted Burger King’s signature flame-grilled burger and what it called fresh ingredients, such as avocado, tomato and lettuce. The ads were most notable for what they were missing: The King, Burger ...
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Contact: Desiree Torres Desiree.Torres@penton.com