Burger King, currently in transition with new management, creative agency and menu updates, unveiled a new marketing campaign last weekend to introduce the chain’s new California Whopper. The TV spots from the Miami-based chain, which appeared on networks such as ESPN, highlighted Burger King’s signature flame-grilled burger and what it called fresh ingredients, such as avocado, tomato and lettuce. The ads were most notable for what they were missing: The King, Burger ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.