Calistoga Artisan Sandwiches in Louisville, Ky., used to offer an egg, cheese and a choice of sausage, applewood-smoked bacon or Black Forest ham on a bagel, a biscuit, or pressed, panini-style, between two slices of house-made sourdough bread, along with a cup of mixed fresh fruit, for $5.99. For another 40 cents you could get it in a sliced croissant. But when busing tables they noticed that not much of the fruit was being eaten, “and from a competitive standpoint, $5.99 is a ...

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