“I see smoothies where the specialty coffee industry was just 10 years ago,” says Sheri Miksa, the former chief operating officer of Seattle’s Best Coffee. Miksa now heads up the 118-unit Robeks’ chain, which serves made-to-order smoothies in 15 states and the District of Columbia.Citing a recent report by Mintel International Group Ltd., a London-based consumer and market research firm, Miksa says Americans are buying about $2 billion worth of puréed fruit drinks a year and are expected to ...
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Contact: Desiree Torres Desiree.Torres@penton.com