RICHMOND Va. As KFC heavily promotes its new Toasted Wrap, citing direct comparisons to competitor McDonald’s Snack Wrap, one securities analyst reported last week that while the snack may not be the desired “breakthrough” item for the fried-chicken chain, a resulting sales bump is likely. Introduced in late February, KFC’s snack item consists of a deep-fried white-meat chicken strip, a three-cheese blend, lettuce and pepper-flavored mayonnaise wrapped in a flour tortilla and toasted. ...
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Contact: Desiree Torres Desiree.Torres@penton.com