MOUNT OLIVE N.C. The Andy's Cheesesteaks and Cheeseburgers fast-casual chain has picked Genesis Marketing Partners Inc. as agency of record and will shift from traditional media placement to an integrated public-relations effort, Genesis said. Billings were not disclosed.
The agency, based in Cary, N.C., said it would use web communications, media relations, event marketing, local-store marketing and special promotions to increase traffic and brand awareness for Andy's, which consists of more than 100 units in North Carolina. It is based here.
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