OVERLAND PARK Kan. Applebee's is asking consumers to develop the chain's next burger in a contest similar to the one launched last week by Wendy's. Applebee's "Big Burger Showdown" will award $5,000 to the grand-prize winner, whose burger will be featured on the casual chain's menu in 2008.The contest is part of the chain's multi-platform campaign with Food Network. Judges from the network and Applebee's will select four regional finalists, and the winning burger will be chosen by ...
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Contact: Desiree Torres Desiree.Torres@penton.com