LENEXA Kan. Applebee’s Neighborhood Grill & Bar has launched a video contest and will consider using the most entertaining submissions in future TV spots. The contest is designed to build on the initial success of the chain’s “It’s a Whole New Neighborhood” national campaign, which broke in March and replaced the “Together is Good” campaign with its talking "spokesapple" spots. The new campaign uses real-life videos. Diners may upload videos of their memorable moments ...
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Contact: Desiree Torres Desiree.Torres@penton.com