ATLANTA Arby’s Restaurant Group Inc. said today it has appointed a former Heineken and Pizza Hut marketing executive, Stephen Davis, as its new chief marketing officer, effective Jan. 5. Davis replaces Cheryl Barre, who resigned earlier this year. Davis will be responsible for leading all strategic brand marketing efforts for the 3,735-unit Arby’s system, including product development, national and field marketing, advertising, media, consumer insights and research, Arby’s said.Prior ...
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Contact: Desiree Torres Desiree.Torres@penton.com