ATLANTA Arby's Restaurant Group Inc. has signed a deal with NBC Universal to become sole sponsor of thelunchbreakshow.com, a new website featuring a collection of NBC's popular comedies. Arby's said its target is office workers who eat lunch at their desks. It cited a survey it commissioned from Kenyon Research that said nearly 60 percent of workers take lunch breaks at their desks.Arby's presence on the website will include banner ads, promotions and the chain's "I'm Thinking ...
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Contact: Desiree Torres Desiree.Torres@penton.com