ATLANTA Arby's Restaurant Group Inc. has signed a deal with NBC Universal to become sole sponsor of thelunchbreakshow.com, a new website featuring a collection of NBC's popular comedies. Arby's said its target is office workers who eat lunch at their desks. It cited a survey it commissioned from Kenyon Research that said nearly 60 percent of workers take lunch breaks at their desks.Arby's presence on the website will include banner ads, promotions and the chain's "I'm Thinking ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!