Arby's, which has struggled to drive sales in its restaurants, may extend its reach by offering branded products in grocery stores. The 3,700-unit chain said Friday that it had signed a deal with Nancy Bailey & Associates Inc., an Atlanta licensing firm, to begin fielding offers to sell packaged Arby's items on supermarket shelves. Arby's spokeswoman Kathy Seifert confirmed the chain would seek to sell its products in retail settings, but she declined to offer details on what would be ...
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Contact: Desiree Torres Desiree.Torres@penton.com