BBDO New York to launch first campaign for chain next year
Arby’s Restaurant Group Inc. has named BBDO New York its new advertising agency of record, replacing Merkley + Partners. The 3,700-unit sandwich chain, a subsidiary of Atlanta-based Wendy’s/Arby’s Group, said the selection followed a five-phase review process begun in August, in which four agencies competed for the account. Arby’s former agency, New York-based Merkley + Partners, did not defend the account it had held since 2004. “The selection of BBDO New ...
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