Bakery-cafe chain Au Bon Pain has joined a number of restaurants that are offering cupcakes on winter menus. The Boston-based company began offering cupcakes in three flavors — French vanilla, double chocolate and red velvet — last week across its 220-unit chain. The cupcakes are priced at $2.99, or two for $5, in most markets. The new offering was announced Friday on Facebook and Twitter. Ed Frechette, Au Bon Pain’s senior vice president for marketing, said Monday that ...
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Contact: Desiree Torres Desiree.Torres@penton.com