Bagel brands seek whole new image with fast-casual makeovers

Moving beyond their bagel shop origins, major bagel chains continue to evolve into fast-casual cafes in bids to win back customers who’ve been lured away by bakery-cafe chains and others that have added bagels to their menus. Bagel segment leaders New World Restaurant Group and Bruegger’s Bagel Bakery, which have nearly 850 outlets between them, are focusing on such initiatives as afternoon snacks, specialty coffees, improved merchandising and increased customer service to ...

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