The growing “sexpresso” brand Baristas Coffee Company Inc., or BCCI, has tapped industry veteran Thomas Metzger as chief operating officer. Metzger, a former chief executive of the Sizzler USA chain, also was appointed to Baristas’ board of directors. His responsibilities include expanding the coffeehouse’s business model and brand throughout North America. Barry Henthorn, chief executive of Baristas, said Metzger’s experience in the industry will ...
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Contact: Desiree Torres Desiree.Torres@penton.com