Ice cream chain Baskin-Robbins said Thursday it has signed a master licensing deal with BRICE that is expected to pump up the number of chain outlets in Mexico. Baskin-Robbins, a division of Canton, Mass.-based Dunkin’ Brands Inc., said BRICE plans to open 25 new units throughout Mexico this year, and expects to follow that up with at least 50 more locations over the next several years. BRICE’s first two new Baskin-Robbins units are scheduled to open this week in Cancun and ...
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Contact: Desiree Torres Desiree.Torres@penton.com