CANTON Mass. Baskin-Robbins has launched a new scaled-down version of the chain’s ice-cream stores in four markets, with plans for a broader rollout through 2009, said chief brand officer Srinivas Kumar. Called BR Express, the units are approximately 200 square feet in size and feature only Baskin-Robbins’ soft-serve ice cream product in six to eight proprietary flavors as well as a variety of mix-ins available on a rotating basis. The chain’s signature beverages are also ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!